Marketing Director
Quick Apply Full-time 10 hours ago Full Job Description ROLE DESCRIPTION Center Education Group is looking for a top-notch Marketing Director to join our team.
The right candidate for this position will possess a balance of marketing and analytical skills and be the key marketing partner to the Marketing Manager responsible for executing the marketing strategy for a wide range of educational programs across multiple campuses.
Responsibilities Develop and execute multi-channel campaigns to drive awareness and enrollments, including digital media, social, email, print media, outdoor, direct mail, partnerships, etc.
; Experiment with a variety of organic and paid acquisition channels like lead generation campaigns, PPC, social media, content creation, content curation, events, and publicity Produce valuable and engaging content for our website and blog that attracts and converts our target groups Work closely with the Admissions and Marketing teams to develop and identify target audiences and define strategies and tactical plans to engage them Work closely with our key marketing partners on all marketing/creative briefs, ensuring that the assets and messaging are consistent across all customer touchpoints, engage the target audience and drive response Build strategic relationships and partner with key industry players, agencies and vendors Develop marketing materials, from website banners to hard copy brochures and case studies Develop and maintain clear dashboards/reports that summarize campaign performance across the predetermined KPIs/metrics Measure and manage campaign costs, efficiencies and ROI Analyze and identify optimization recommendations to drive improved performance; Provide on-site event support for key events Qualifications Demonstrate experience in marketing together with the potential and attitude required to learn Experience in identifying target audiences and in creatively devising marketing campaigns that engage, educate and motivate Solid knowledge of and experience with using website analytics tools (e.
g.
, Google Analytics) Experience with Google Ads, Microsoft Ads, Social Media ad management tools Solid marketing experience across major marketing channels including SEM, SEO, email, social, affiliates, and offline/direct.
A sense of aesthetics and a love for great copy and witty communication Content marketing experience preferred Up-to-date with the latest trends and best practices in online marketing and measurement Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
The right candidate for this position will possess a balance of marketing and analytical skills and be the key marketing partner to the Marketing Manager responsible for executing the marketing strategy for a wide range of educational programs across multiple campuses.
Responsibilities Develop and execute multi-channel campaigns to drive awareness and enrollments, including digital media, social, email, print media, outdoor, direct mail, partnerships, etc.
; Experiment with a variety of organic and paid acquisition channels like lead generation campaigns, PPC, social media, content creation, content curation, events, and publicity Produce valuable and engaging content for our website and blog that attracts and converts our target groups Work closely with the Admissions and Marketing teams to develop and identify target audiences and define strategies and tactical plans to engage them Work closely with our key marketing partners on all marketing/creative briefs, ensuring that the assets and messaging are consistent across all customer touchpoints, engage the target audience and drive response Build strategic relationships and partner with key industry players, agencies and vendors Develop marketing materials, from website banners to hard copy brochures and case studies Develop and maintain clear dashboards/reports that summarize campaign performance across the predetermined KPIs/metrics Measure and manage campaign costs, efficiencies and ROI Analyze and identify optimization recommendations to drive improved performance; Provide on-site event support for key events Qualifications Demonstrate experience in marketing together with the potential and attitude required to learn Experience in identifying target audiences and in creatively devising marketing campaigns that engage, educate and motivate Solid knowledge of and experience with using website analytics tools (e.
g.
, Google Analytics) Experience with Google Ads, Microsoft Ads, Social Media ad management tools Solid marketing experience across major marketing channels including SEM, SEO, email, social, affiliates, and offline/direct.
A sense of aesthetics and a love for great copy and witty communication Content marketing experience preferred Up-to-date with the latest trends and best practices in online marketing and measurement Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
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